Lucas Funeral Homes

We refreshed the identity for Lucas Funeral Homes, a family-owned company with more than a century of history, by carefully evolving the hand-drawn mark that had represented the business for generations. Rather than replace it, we redrew and refined the original symbol, corrected its inconsistencies, and paired it with updated typography and a fresher color palette to create a more polished, contemporary system that still felt true to the company’s legacy. The updated identity was then extended across the broader family of brands, creating a flexible system that could support additional funeral home names while maintaining a consistent connection to Lucas.